My Roles: Art Direction & Visual Design

In-House 360 Marketing Campaign Zola

The creative director, video lead, and I partnered closely to develop the direction and look and feel of this campaign, which focused on two :30s TV spots, a NYC subway campaign, and various paid social assets and additional video cuts. “Engagement Season” is one of Zola’s most important acquisition periods, and this year’s approach built on the “Million Wedding Moments” messaging with an emphasis on couples. A vibrant color palette and bold graphic shapes paired with unexpected, playful, and slightly editorialized photography and video showcased each couple’s uniqueness. Inspired by real people and the unique perspective they’re bringing to their wedding journeys, this campaign affirmed that no matter what kind of wedding you want, Zola can help make it happen.

Creative Director: Reham Ibrahim / Video Lead: Emily Ellison / Strategy: Jax Risser / Messaging: Graeme Allister / Copy: Lauren Davis and Sabrina Karlin