My Roles: Art Direction & Concept

In-House TV Commercial Zola

The video lead and I partnered closely to develop the concept and look and feel of this :30s spot, which would run on linear and OTT TV during and after the 2020 Summer Olympics. The goal was to highlight the anticipation and joy of celebrating weddings again in person, appealing to both couples and guests, and emphasize that Zola makes all of those special moments happen. An overall tone of authenticity and intimacy was a top priority.

Directed: @everettravens @toiletstore / DP: @everettravens / Producer: @jessie.torrance @jennileahy / AD: @mischaipp / Production Design: @kwyoyo / Florist: @femmefloraledesign / Gaffer: @johnizarpate / Editor: @toiletstore / Colorist: @calvinbellas / Messaging: Jax Risser / Copy: Lauren Davis and Sabrina Karlin

My Roles: Graphics & Concept

In-House TV Commercial Zola

The video lead and I developed this :30s spot, which showcases some of Zola’s less prominent, but helpful features and products. We wanted a bright, joyful, and modern approach of color and type-forward graphics to highlight these more UI-heavy tech features.

Video Lead: Emily Ellison / Editor: Carmen Oceguera / Messaging and copy: Graeme Allister