My Roles: Art Direction

Brand Photography Zola

I conceptualized, planned, and occasionally styled monthly in-house brand photoshoots, working with creative ops, a freelance photographer, and a prop stylist. Brand photography showcased Zola’s products (Paper, Registry, Websites, and Albums) and changed over time with the look and feel of the brand. Images were incorporated into assets across zola.com, paid and organic social, email, and other marketing channels.